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Half of U.S. adults now use social networking sites
Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of...
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Three in ten U.S. adults are using e-readers
To some it may seem like we’ve always had them, but the world of eReaders is still fairly new. But, as Apple releases its 3rd iPad to the world, it seems like they are here to stay. This past summer,...
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Retail shopping is intertwined with social networking for Gen Y
For Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience. Think sensible shoes vs. smart...
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Brand investment in online video “no longer optional”
As spending for online video advertising continues to grow, a new survey commissioned by Digitas,a global integrated brand agency, and conducted online by Harris Interactive reveals an increased...
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Screen size doesn’t always matter to mobile ad performance
Screen size doesn’t always matter when it comes to mobile ad performance, according to Jumptap, a targeted mobile advertising firm. It also found that millennials love their iPads, but boomers go for...
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Survey shows generation gap in computer security
A new ZoneAlarm report reveals differences in the use of computer security between Gen Y and Baby Boomers and the findings may surprise you. The report, The Generation Gap in Computer Security, found...
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Tablet, phone viewing of paid video up, PC/Mac viewing down
As paid video content becomes more available via different distribution channels, tablet and wireless phone-viewing usage has increased. PC/Mac-viewing usage has decreased from 2011, according to the...
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Firms need to reach out to older Americans embracing technology
The technology habits of America’s Baby Boomers have gained a lot of attention, but much of the literature focuses on what they do and not why they do it. A recent Pew Research study confirmed that...
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Baby Boomers need to improve their digital security practices
Baby boomers have fully joined the digital age: most carry mobile phones, many use tablets, and significant numbers use social media. But they are not security savvy. A recent 15-city North American...
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Younger entrepreneurs more risk adverse after economic hard times
The Great Recession made a deep impression on Generation Y (those age 24-35) and Baby Boomer entrepreneurs (those age 48-70), according to the American Express OPEN Ages Survey. The study, which...
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